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48 Pro-LGBTQ and Queer-Owned Companies to Shop for Pride Month

Make sure your pride budget is going to a good place.

By Kelsey Stiegman and Jasmine Washington
best pride lgbtq products 2022
Retailers/Design by Yoora Kim

Pride 2023 is here! If you've researched Pride flags, figured out your rainbow-inspired makeup looks, and made a playlist full of your go-to LGBT anthems, you're probably ready to cop some merch to support the LGBTQIA+ community. While we all can't wait to support brands that support and pay homage to the LGBTQIA+ community, it's important to keep a few things in mind before heading to the mall and grabbing the first rainbow tee that comes your way.

Basically, all of our favorite brands (like TomboyX, Colourpop, Converse, and Savage x Fenty) have dropped cool Pride-themed collections – and they're donating the profits to LGBTQ-friendly charities in turn. These charities work to provide resources to those in need, and with laws like Florida's Don't Say Gay bill being passed, support for the queer community is needed now more than ever.

Some brands are paying it 100% forward by donating all profits. Other companies, both big and small, have made hefty contributions to queer causes before releasing their collabs. Either way, you can shop these rainbow-bright lines and feel really good about it. Ahead, all the coolest, chicest Pride merch you should add to your summer 2023 lineup.

TomboyX Essentials Soft Bra - Rainbow Pride Stripes

Essentials Soft Bra - Rainbow Pride Stripes

TomboyX Essentials Soft Bra - Rainbow Pride Stripes

$32 at tomboyx.com

This queer-founded, size-inclusive, and sustainably-made brand makes some of the softest undies and swim gear ever. Wear your rainbow stripes with pride (and then accidentally forget that you're wearing a bra, because the fabric is THAT soft).

Peace Out Pride Limited Edition Salicylic Acid Acne Healing Dots

Pride Limited Edition Salicylic Acid Acne Healing Dots

Peace Out Pride Limited Edition Salicylic Acid Acne Healing Dots

Wearing a pimple patch is nothing to be ashamed of, and now you can wear yours with extra pride. Until July 6th, $5 from each Pride Acne Dot sold by LGBTQIA+ founded brand Peace Out will be donated to The Trevor Project with a minimum contribution of $25,000.

Nautica Split Neck Pride Polo

Split Neck Pride Polo

Nautica Split Neck Pride Polo

Now 71% Off

Serve colorful Pride vibes courtesy of Nautica. The classic brand will be donating 50% of proceeds from its Price Collection of everything from rainbow graphic tees to colorful swim trunks to The Trevor Project.

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Abercrombie & Fitch Pride Keith Haring Graphic Tee

Pride Keith Haring Graphic Tee

Abercrombie & Fitch Pride Keith Haring Graphic Tee

Abercrombie & Fitch will donate $400,000 to the Trevor Project. The brand has raised over $4 million for The Trevor Project through proceeds from their Pride collections.

Colourpop The Power of Pride

The Power of Pride

Colourpop The Power of Pride

Colourpop has released a limited-edition bundle of their iconic shadows along with making a donation to The Trevor Project to celebrate Pride 2023.

Converse Custom Chuck Taylor All Star Pride

Custom Chuck Taylor All Star Pride

Converse Custom Chuck Taylor All Star Pride

Showcase your Pride with customized Chuck Taylor kicks courtesy of Converse. Converse has pledged to continue its annual grants to support LGBTQIA+ and gender-expansive youth organizations, including, It Gets Better Project, Out Metrowest, Skate Like a Girl, The Theater Offensive, Las Fotos Project, The Ali Forney Center, and the BAGLY.

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PRIDE IS BELONGING TRUE WHITE

PRIDE IS BELONGING TRUE WHITE

PRIDE IS BELONGING TRUE WHITE

Savage x Fenty Carnival Mesh Cami

Carnival Mesh Cami

Savage x Fenty Carnival Mesh Cami

Like clockwork, Savage x Fenty is back with a massive drop in honor of Pride. Along with bringing back the Forever Savage and Tagg by Savage collections, the intimates brand released the new Carnival Mesh and Show Your Colors lines. Savage x Fenty will donate to GLAAD and partner with Rihanna's Clara Lionel Foundation to donate to For the Gworls. This organization helps Black transgender people pay for their rent, gender-affirming surgeries, and more.

Wildflower Cases Trixie Mattel Case

Trixie Mattel Case

Wildflower Cases Trixie Mattel Case

Now 62% Off

It’s giving Barbie in her 70s Palm Springs dreamhouse — drag performer and recording artist Trixie Mattel has teamed up with Wildflower Cases on a super cute phone case inspired by her new album. "Once we realized this case was going to come out around the time of my new record, The Blonde & Pink album, I was like..well let's take some of the design elements like the hearts and the flowers from the record and let's make a case out of it because it just looks so beautiful together. So this is original, but kind of shares DNA with the record," Trixie shared in a statement.

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Pacific Shaving Company PURPLE Shaving Cream

PURPLE Shaving Cream

Pacific Shaving Company PURPLE Shaving Cream

Pacific Shaving Co. Shave in Color shaving cream in Purple is a year-round Pride celebration. Ten percent of proceeds from the colorful cream gets donated to the It Gets Better Project anually.

bliss Bliss X Trevor Project Pride Set

Bliss X Trevor Project Pride Set

bliss Bliss X Trevor Project Pride Set

Bliss is teaming up with The Trevor Project this Pride month with the limited-edition Pride Block Star Set. The skincare brand will donate 100% of the purchase price from the kit, which features two Bliss' Block Star SPF 30 sunscreens and artwork from social justice artist Devon Blow.

Yankee Candle Love is Love - Rainbow

Love is Love - Rainbow

Yankee Candle Love is Love - Rainbow

Now 50% Off

Yankee Candle released a new, limited-edition Love is Love fragrance to raise awareness about Rainbow Railroad's mission to provide a safe space for LGBTQ+ individuals in their home countries. Yankee Candle will donate $100,000 to Rainbow Railroad to support their work.

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Jean Paul Gaultier Classique Eau de Toilette Pride Edition

Classique Eau de Toilette Pride Edition

Jean Paul Gaultier Classique Eau de Toilette Pride Edition

Longtime LGBTQ+ supporter Jean Paul Gaultier has released the limited edition Le Male and Classique Pride fragrances to celebrate self-acceptance and the beauty of being yourself. This Pride, Jean Paul Gaultier Fragrance features a chrome-plated body inspired by the House’s iconic"Get Used to It" slogan from the spring/summer collection. The brand is also working with The brand has partnered with organizations such as The Center in New York City, Le Refuge in France, COGAM in Spain, and Casa Arcobaleno in Italy.

Hush Puppies Women's Charlie Court Sneaker

Women's Charlie Court Sneaker

Hush Puppies Women's Charlie Court Sneaker

This year, Hush Puppies will donate 100% of the May and June net proceeds from the Hush Puppies x Free Mom Hugs shoes directly to Free Mom Hugs, an organization that empowers the world to celebrate the LGBTQIA+ community. Snag a pair of sneakers and support the org while you're at it!

Levi's Pride Denim Corset

Pride Denim Corset

Levi's Pride Denim Corset

Now 49% Off

This beautiful corset is part of Levi’s Pride collection and features the phrase “Go easy on your beautiful self.” Levi’s is donating $100,000 to OutRight Action International, an organization dedicated to addressing human rights violations against the LGBTQ+ community.

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Wet n Wild PRIDE Eye Shadow Palette

PRIDE Eye Shadow Palette

Wet n Wild PRIDE Eye Shadow Palette

Wet n Wild is continuing to show their support for the LGBTQ+ community, celebrating Pride month with a collection of mascaras, brushes and sponges, and eyeshadow as well as pledging to make a $10,000 donation to GLAAD. The drugstore brand’s eyeshadows are consistently pigmented and buttery smooth even with their affordable price point, so snag one today and test it out for yourself!

Ikea STORSTOMMA

STORSTOMMA

Ikea STORSTOMMA

Everyone’s favorite IKEA bag is back in rainbow colors! The massive tote measures 22” x 15” x 14” — meaning that it'll hold everything you need in life, and then some. 100% of the proceeds from this shopping bag will be going to True Colors United, up to $50,000, throughout the month of June.

Smashbox x Christian Cowan Christian Cowan Major Pride Makeup Kit

Christian Cowan Major Pride Makeup Kit

Smashbox x Christian Cowan Christian Cowan Major Pride Makeup Kit

Fashion designer Christian Cowan and Smashbox have teamed up to release a limited-edition makeup kit to celebrate Pride. Christian chose the essentials for expressing yourself through color, like The Original Photo Finish Smooth & Blur Primer, Always On Cream Shadow in Cerulean and Rose in honor of the Transgender Pride Flag, and an Always On Liquid Lipstick in Maneater that’s customized with Christian’s emblem. "Of course, showing Pride is a 365 days-a-year event, but we all know Pride month especially gets real. I wanted to give the long-lasting essentials to get you through the festivities – so more celebrating, less touchups," Christian said in a statement.

As part of Smashbox's partnership with Christian, the beauty brand has made a starting grant of $2,500 to the Ali Forney Center, which provides shelter and wraparound services for LGBTQ+ youth.

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Victoria's Secret Pink Campus Ringer Tee

Campus Ringer Tee

Victoria's Secret Pink Campus Ringer Tee

Victoria's Secret PINK will be providing a $200,000 donation to Campus Pride, an organization that works to create a safe environment for LGBTQIA+ college students. This bold collection features Pride-inspired accessories, beauty products, and apparel. The iconic brand is even offering new Gender Free styles as well.

JustFab Golden Hour Mule Sandal

Golden Hour Mule Sandal

JustFab Golden Hour Mule Sandal

Now 41% Off

Shine bright in dazzling Pride month-inspired heels from JustFab. This year, JustFab will donate $25,000 worth of clothing, shoes, and accessories to the LGBTQ Center of Long Beach.

Headshot of Kelsey Stiegman
Kelsey Stiegman
Senior Style Editor

Kelsey is Seventeen.com's fashion expert and resident Harry Potter nerd. At the office, she spends her day writing about style, beauty, and literally every move Kylie Jenner makes. On the weekends, you can find her sifting through vintage shops and hunting for the perfect burger. Follow her on Instagram at @klstieg.

Headshot of Jasmine Washington
Assistant Editor

Jasmine Washington is an Assistant Editor at Seventeen, where she covers celebrity news, beauty, lifestyle, and more. For the past decade, she has worked for media outlets, including BET, MadameNoire, VH1, and many others, where she used her voice to tell stories across various verticals. Follow her on Instagram.

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